Responsibly sourced, range-to-table gun reviews, handmade in the USA.

We use NO artificial perspectives or blind tactical groupthink in our premium cuts of content.

HipsterTactical.com is for gun hipsters, by gun hipsters. So, you can trust us to provide clean, honest, authentic perspectives on the merits of firearms that often get overlooked by the prevailing tactical trends. Because…

Life is too short for boring guns.

Sample our fine fare on YouTube.

#HipTac

About the Author: Matt Donahue

Matt combines his passion for firearms with a penchant for punchy prose and impactful storytelling. Matt has a master’s degree in creative writing and 12+ years of experience in brand strategy, product innovation and just about every form of copywriting you can imagine.

Matt’s Resume

Creative Strategist | Copywriter | Firearms Content Specialist | Brand Storyteller

Mattdonahue99@Gmail.com | 937.684.1181 | MattyD.org | LinkedIn

SUMMARY

Creative marketing leader with 14+ years of agency experience and a proven track record in brand storytelling, digital content creation, and product innovation. Founder of Hipster Tactical—a firearms content brand with a distinctive voice, now reaching 50K+ monthly viewers via blog and YouTube. Seeking to leverage my passion for firearms and sharp creative instincts in a role that builds brand equity and drives growth.

EXPERIENCE

Hipster Tactical – Northern KY

Founder, Brand Architect, Content Creator | ’22 – Present

  • Built a firearms lifestyle brand with a unique editorial voice and aesthetic for modern enthusiasts.

  • Drove monthly engagement to 50K+ across SEO-optimized blog and high-retention YouTube channel.

  • Blog features 20+ in-depth handgun reviews that ALL rank in the first page of Google results.

  • Established Hipster Tactical as a respected—and distinctive—voice in the contemporary firearms zeitgeist.

Seed Strategy / Burke Inc. – Cincinnati, OH

Creative Director | ’21 – ’25

  • Led Burke’s segmentation illumination efforts, building in-depth audience perspectives from data metrics.

  • Constructed rich consultative narratives for a range of fortune 100 clients, across various industries.

  • Consulted on a breadth of client challenges—from product launches, to rebranding, to sales strategy.

Associate Creative Director | ’18 – ’21

  • Developed a unique framework to expressively illuminate consumer segments, based on motivation.

  • Reimagined Burke Inc.’s web presence with revised content and a modern voice.

  • Led branding efforts for internal tools and initiatives, including Burke Institute and Geode|AI.

Senior Writer / Copywriter | ’12 – ’18

  • Wrote countless “white paper” product concepts for consumer testing across brands and categories.

  • Developed compelling product narratives, headlines, and campaigns in a range of formats.

  • Cultivated fresh brand identities, ad concepts, and messaging strategies from scratch.

EDUCATION

M.A. Creative Writing – Seton Hill University | 2009

  • Completed a 100,000-word novel as a master’s thesis.

  • Mentored by published authors in literary fiction and narrative structure.

B.A. History – University of Dayton | 2003

  • CORE program participant (accelerated humanities curriculum). Dean’s List.

  • Specialized in persuasive and analytical writing.

SKILLS

Content Strategy | Brand Storytelling | SEO | YT Studio | Squarespace | WordPress | ChatGPT | Copilot

Please Contact Matt about promotional opportunities and/or hiring for various roles in the firearms industry.

Matt also produces the original music featured on the Hipster Tactical YouTube channel.